Joe Bergman / Art Director

Over the past few years I’ve produced a breadth of work for Hyundai, including both national and regional sales event campaigns, digital and .com content, mobile efforts and yes, even print. And as part of the creative team that brought to life Hyundai’s current “Take a Long Look” campaign, I have now seen those original spots grow into a 25+ spot campaign heading into its third year.

A retail spot titled “Phones” (below) increased calls to Hyundai dealerships by 115% nationally.

December is a make or break month in the car business. And for Hyundai, December 2018 was hugely important as its annual market share had slipped slightly four out of the last five years. We decided to continue with the previous Fall's "Take a Long Look" campaign, only this time with a holiday spin. And it worked. By the time 2019 debuted, Hyundai sales were up almost 8% over the previous year while the overall industry saw a decline of -2.5%. From broadcast to POS, twitter to radio and social to mobile geo-conquesting, the Hyundai Holidays is a full °360 effort across all fronts.

The 2020 Genesis G70 appealed to both luxury and performance buyers. But since these two demographics cover such a wide age, we created distinct media to reach both independently. YouTube, Instagram and other digital media was employed to reach the younger performance buyer, while traditional print was used to target the older luxury buyer.

Each entry was part of a social media campaign hosted on TUMBLR.COM to gain fan interest and show Hyundai's support for the 2014 FIFA World Cup. 

The agency brief described Yokohama as an environmental, technologically advanced Japanese company that creates high-performance tires. Initially, there was some skepticism about the 'environmental’ part. But after delving deeper into environmental reports, it proved to be true that the company does greatly limit their carbon foot print. My writer partner and I conceived this campaign which ran for several years on auto enthusiast networks in Europe and the U.S. I personally illustrated and designed the print and TV boards.

Launch for the new MGM Grand at Foxwoods, Connecticut.

The very first automotive campaign combining night cinematography and indy bands. The strategy: Looks matter.

A 360 launch campaign showcasing TWC’s remote home access technology.

As irreverent today as the day it was made.

This work is from the launch campaign for one of the most successful dot coms in history.

The Corvette is such an American icon it even has it’s own museum. The National Corvette Museum is located at 350 Corvette Drive in Bowling Green, Kentucky.

The American Revolution campaign showcased every model made by Chevrolet, including trucks (below).